What It Is: A super-slim, square lipstick that provides luxurious, full, long wear, and matte color in couture-inspired shades developed for every skin tone by creative director Tom Pecheux. What It Does: The ultimate matte lipstick, Rouge Pur Couture The Slim saturates lips with ultra-rich, highly-pigmented, matte color that feels weightless and incredibly comfortable on the lips. The non-drying, creamy formula glides on effortlessly and stays put all day so you don't ever have to worry about bleeding, cracking or reapplying. The couture slim square bullet design, inspired by the iconic designs of the Yves Saint Laurent Couture House, allows you to achieve a neat, clean and beautiful result in just a few swipes. How to apply Rouge Pur Couture The Slim Matte Lipstick: Start by bringing the bullet up by about half an inch Use the high point of the square bullet to line the cupid's bow, starting at the center of the lip moving out Then fill bottom lip by laying the bullet on one of its sides The square bullet allows application with clean precision and control but if you prefer can always use a lip liner for super precision