What It Is: A smooth, buttery, lip balm that delivers a soft shine and sheer flush of color. What It Does: Designed to nourish your lips while imparting a healthy glow and soothing sensation. Enjoy 24 hours of continuous nourishment, leaving your lips looking bouncy and dewy. Achieve a natural, healthy dewy glow with a sheer hint of color. Your lips will appear vibrant, plump, and well-cared-for, radiating a beautiful, healthy look. Experience an immediate smoothing effect that leaves your lips appearing plump and fuller. This formula, infused with pH Color Rush Technology™, effortlessly adjusts to and enhances your natural lip color, rejuvenating your complexion. pH adjusting pigments reveal a custom shade for each person across all skin tones. Crafted from 98% natural origin ingredients, this lip treatment is enriched with nourishing maracuja oil and shea butter for hydrated smoother plumped lips. The lightweight, clean formula can also be used as a lip primer without smudging. Highlighted Ingredients: Shea butter provides a creamy, balmy texture Maracuja oil provides plumpness and a soothing feel pH Adjusting Pigments react to body's natural chemistry for a unique shade Paraben-free, sulfate-free How to Use: Remove the Candy Glow cap and twist the bullet to reveal the formula Apply the balm directly by starting at the center of the lip and gliding toward the corners of the mouth Candy Glow can also be used as a lip primer underneath lipstick for extended wear and smoother-looking lip lines