About the Book Featuring guest chapters from some of the worlds leading marketers, youll learn what youre getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. Book Synopsis Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But whats to blame--company leadership, the format for the ad, the product itself? With Why Advertising Fails , renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit--and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And heres the kicker: theres no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the worlds leading marketers, youll learn what youre getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. Its not too late to turn your advertising around and start generating revenue--your business depends on it!