What It Is: New Black Orchid Parfum, an intensified olfactive journey celebrating the iconic legacy of Tom Ford's original fragrance, Black Orchid Eau de Parfum. What Else You Need to Know: New Black Orchid Parfum is the most potent version of Black Orchid ever made. Its aphrodisiac effect elevates the most elusive and darkest of flowers to powerfully seductive new heights - revealing a magnified expression of black plum and potent ylang-ylang flowers dipped in golden rum. Fragrance Family: Floral Scent Type: Warm Floral Key Notes: Black Truffle, Ylang Ylang, Black Orchid, Black Plum, Rum Absolute, Patchouli Inspiration: Bred exclusively for Tom Ford, Black Orchid was born of his quest for "the perfect flower: luxurious, elegant, pure and sophisticated." The elusive bloom became the heart of his debut fragrance, and its complex beauty continues to lure women and men into its world. New Black Orchid Parfum has been crafted for those who've sworn devotion to Black Orchid - and those who are discovering it for the first time. "I have always been obsessed with finding the deepest black, black orchids. For me, it is really the perfect flower. Elegant. Luxurious. The only thing is, it didn't exist..." - TOM FORD About the Bottle: Presented in an all-over gold bottle, and inspired by a streamlined, modern interpretation of 1920's and 1930's architecture. How to Use: On clean skin, spray once or twice on desired areas. Do not rub the fragrance on skin. This will alter how the fragrance develops.