About the Book Stop Talking, Start Influencing is a practical guide to imparting knowledge in a way that truly influences others. It outlines 12 scientific principles of how people learn, cutting to the core of education and showing you how to not just talk, but influence! Book Synopsis Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every day we work to disseminate knowledge and wisdom to others. The problem is that very few of us have ever been taught how to teach! Drawing on Jared Cooney Horvaths nearly 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working closely with organizations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that sticks with and truly influences them - regardless of the situation or circumstance. For every business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur whos had enough of pouring their heart into presentations only to see no lasting impact among the audience its time to stop talking and start influencing! About the Author Jared Cooney Horvath, PhD, MEd, is an award-winning cognitive neuroscientist and educator with expertise in human learning, memory, and brain stimulation. He has conducted research and lectured at Harvard University, Harvard Medical School, the University of Melbourne and over 100 schools around Asia and Australia. Jared currently serves as director of the Science of Learning Group and NeuroEducation: two teams dedicated to bringing the latest in brain and behavioral research to education and business alike. He has published four books, over 30 research articles, and has been awarded the Endeavour Scholarship. His work has been featured in numerous popular publications (including the New Yorker , the Economist , the Atlantic , the New York Times , Scientific American , New Scientist , WIRED , VICE , and Mens Journal ) as well as television and radio programs (including NOVA: Science Now and Catalyst ). Jared lives in Melbourne, Australia.