Iconic Ultimune—reformulated for men’s unique needs. Shiseido research has found that men’s skin differs from women’s in its ability to protect and defend itself from intrinsic and environmental aggressors. This new serum targeted for men's skin strengthens skin’s inner defenses, delivers targeted antioxidants, and helps with damage recovery while providing 32 hours of continuous hydration*.  Shiseido Men Ultimune Power Infusing Concentrate delivers healthy, vibrant, energetic skin that starts from within.  *Tested on 20 participants, aged 20–70, in France. (moisture test) 77% of people felt Men's Ultimune boosts their skin's resistance to damage caused by external hazards (UV rays and dryness)**.  **Tested on 101–103 men, aged 19–70, in France. (survey test) How To Use  Use after cleansing and before moisturizer. Pump twice to dispense serum and smooth over face and neck.  For best results, use morning and night.  Benefits  Fortified with Triple TSUBAKI Technology, which contains antioxidant Japanese camellia extract, to strengthen skin’s defenses and minimizes signs of aging and fatigue. 1.0 oz.