Experience Americas #1 Most Awarded Retinol* now available in a gentle daily cleanser. With RoCs Deep Wrinkle Serum Cleanser, 100% of women saw instantly more radiant, smoother-looking skin. After just 2 weeks, 97% of women had an improvement in skin firmness and a visible reduction in fine lines & wrinkles, even deep ones. This skin-transforming cleanser gently removes oil, dirt and even long wear makeup trapped on the surface & enriches skin with Retinol & Niacinamide, leaving skin looking healthy & revitalized throughout the day. Ophthalmologist tested for safe use around the sensitive eye area. Gently massage onto damp skin for 30 seconds AM and/or PM. Rinse well and pat dry. Use this cleanser as the first step in your skincare routine. *Based on a 3rd party study using publicly available data sources from publications and media sources hosting beauty awards since 2010*