About the Book With brand new material exclusive to this Updated American Edition, here--in his own words--is the story of the Ultimate Fighting Championship Hall of Famer, Britains own Rocky Balboa, Michael Bisping Book Synopsis With brand new material exclusive to this Updated American Edition, here-in his own words-is the story of the Ultimate Fighting Championship Hall of Famer, Britains own Rocky Balboa, Michael Bisping Review Quotes Quitters Never Win is one of the very best MMA books ever written. I covered Bispings career for over a decade and thought I knew his story as one of the all-time greats. But I learned so much about him and his struggles from reading this book. As a fighter, Bisping was tenacious, exciting and always entertaining. The same can be said of his autobiography, which is the perfect behind the scenes look at one of MMAs true legends. -Ariel Helwani, mixed martial arts reporter for ESPN Michael Bisping is one of the greatest fighters in UFC history, but hes also one of the most entertaining and interesting figures to ever set foot in the Octagon. Bisping spent a decade entrenched in the most grueling sport on the planet before finally achieving his dream of becoming a UFC champion-he is the absolute embodiment of the claim that quitters never win. This biography gives an unprecedented look at one of the most incredible-and most entertaining-careers the UFC has ever seen. -John Morgan, lead staff reporter for MMA Junkie, host of The MMA Road Show To call Michael Bispings UFC career anything other than astonishing is to sell it well short. This book touches every corner of Bispings life, and connects it all-the triumphs, the setbacks, the resolve, and the improbable heights at the end-through the crossroads of the cage. If theres only one thing that can match the heart he showed in his career, its his ability to recount it in his own voice. Quitters Never Win underlines why there will never be another Michael Bisping. -Chuck Mindenhall, senior writer for The Athletic Michael Bisping had one of the all-time great careers in the UFC. You read his autobiography and have to keep reminding yourself the book isnt a made-up story. Bisping really did these things. All this really did happen. -Dave Meltzer, editor of the Wrestling Observer newsletter Quitters Never Win is heart-pounding exciting, laugh out loud funny and, at times, simply heartbreaking. As he notes with horrific detail in the book, Bisping has sight problems, but he nevertheless takes a long, unflinching look back on the good, the bad and the ugly of his astonishing Hall of Fame career. -Gareth A Davies, boxing correspondent for The Telegraph Michael Bisping embraced playing the villain but it is impossible to cast him as the bad guy after reading this autobiography. Bisping tells genuine - and often hilarious - stories from his past as well as the arduous journey he travelled to finally become UFC champion. Bisping was never anything other than authentic during his fight career, and this deep-dive into his life is no different. -Damon Martin, reporter for MMAFighting.com A thrilling tale of the pride of Britains long and winding journey through adversity to the pinnacle of the UFC. Heart wrenching, moving and inspirational; Quitters Never Win is a must-read to truly understand the makings of The Count. -Chisanga Malata, sports reporter for The Daily Star and The Express