How it works 1. Start your skin analysis at pureculturebeauty.com/target 2. Test your skin at home, and log results in your Pure Culture account no need to mail anything back. 3. Based on your results, well customize your skincare and ship it directly to you. Your skin type, your genes, your lifestyle all these things, and more, make your skin unique. Thats why we formulate skincare specifically for you, using only clean, plant-based, ingredients that are proven effective. Eliminate the guesswork with a personalized skin analysis Start with a comprehensive skin analysis exploring your unique skin goals, skin condition, skin barrier health, lifestyle and environment. 3 out of 4 people choose the wrong skincare, which is why we give you the tools you need to test your skin at home. Clean skincare formulas, made just-for-you Treat and hydrate your skin to a healthy glow with this set of custom formulas. Key actives from each step are carefully selected for you, and work together to maximize effectiveness. And custom doesnt mean complicated use your formulas day and night. Custom Serum: formulated to target your top skin concern, and also promote overall skin health. Every serum provides multiple skin benefits, but we never lose sight of your goal. All of our serum formulations are lightweight and quickly absorb into your skin. Custom Moisturizer: formulated to hydrate, nourish, and help maintain moisture balance in your skin. All of our moisturizer formulations include beneficial ingredients that help support your skins microbiome and protect against environmental & digital pollution. During your skin analysis, you can specify if youd prefer fragrance-free formulas or fragranced with essential oils. Skin concerns we target: Breakouts & clogged pores Dark spots & uneven tone Dry skin & rough patches Fine lines & wrinkles Firmness & elasticity Oil & shine control Pore size & skin texture Redness & irritation Founded by industry experts Victor Casale (MAC Cosmetics and CoverFX) and Joy Chen (YesTo).