Nintendo launched its first console, the Nintendo Entertainment System, in North America in 1985 and with it, introduced the popular Super Mario Bros. franchise. Mario has since gone on to star in many gaming adventures, becoming the pop-culture icon he is today. Along with his friends Luigi, Peach, Yoshi, and Toad, this classic video game hero has an enduring appeal for fans of all ages! The Super Mario Super Mushroom Plush with sounds is the perfect interactive and squishy plush for kids, collectors, and avid gamers of any age. Using the iconic sounds from the game, this plush is ready for display or play in all your Super Mario adventures! Collect them all!