MAC's iconic lipstick has been maxed out to give lips more with a silky-matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Get more color with full-coverage, pigment-rich payoff in MAC's widest range of artist-approved shades. Get more comfort with a creamy blend of coconut oil, shea butter and cocoa butter that conditions and nourishes lips. Get more care with instant and eight-hour moisture. Get more longwear with 12 hours of non-fading, long-lasting color that leaves lips looking visibly fuller from the very first ultra-vibrant glide. Get a more luxe look with a high-shine packaging design on the outside and MAC-embossed bullet on the inside. The iconic matte lipstick that changed the world you live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will). Key Claims and Benefits: Conditions and nourishes lips Immediate and 8-hour moisture Comfortable formula Lips look visibly fuller, 12 hours Long-wearing and color-true, 12 hours Non-feathering and non-bleeding, 12 hours Non-flaking and non-caking, 12 hours 0.12-oz.