What It Is: A PH-activated, shade-shifting lip balm that conditions and strengthens the moisture barrier of lips. What It Does: Lip balm doesn't have to be boring! PH-activated tints hit lips with shiny, shade-shifting color and 24 hours of moisture. This comfy, cushiony balm is infused with 91% naturally derived ingredients, including a nourishing blend of jojoba seed and sunflower oils, along with shea butter for a softer, smoother and more supple look. Plus, it prevents dryness and protects + strengthens the moisture barrier of lips – all while serving up a personalized, playful pop of glowy color based on the unique chemistry of your pout. Melt it across lips and bounce it across cheeks with your fingertips! This fresh formula is free of the stuff you don't want, including parabens, phthalates, animal-derived ingredients, and the packaging is crafted using recyclable materials. Features and Benefits: Strengthens and protects moisture barrier of lips 24-hour moisture 91% naturally derived ingredients Prevents dryness and locks in moisture PH-activated, shade-shifting color Comfortable formula Free of parabens, phthalates, animal-derived ingredients How to Use: Apply directly to lips or cheeks. Use your fingertips to blend out the color across cheekbones, temples or the bridge of your nose.