What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones.

Formulation Type: Lipstick / Liquid Lipstick

Benefits: Long-wearing

Highlighted Ingredients:
- Lip L.O.V.E. Complex: Lycopene, Olive Oil, Vitamins A and E, and Essential Fatty Acids—a complex made to help the lips remain visibly supple and hydrated throughout the day.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: HUDA BEAUTY’s new-and-improved formula has all the same benefits you know and love. Now vegan, transfer-proof, and ultra-comfortable with full-coverage, one-swipe application. The weightless and velvety lipstick dries down (with zero stickiness), leaving a buttery, suede-matte finish.

Clinical Results: In an independent consumer test with 30 people:
- 100% agreed that the texture felt ultra-lightweight and creamy upon application
- 100% agreed that the color was intense and gave their lips full coverage
- 100% agreed that the product was easy to apply