What It Is: L'ANZA Keratin Healing Oil Lustrous Shampoo's ultra-rich, creamy lather provides gentle cleansing while adding volume and softness. What It Does: With an exceptional infusion of Next Generation Keratin Protein and proprietary Phyto IV Complex in this Keratin Healing Oil Shampoo, the transformation will amaze you. Absorbs easily into hair and scalp, helping prevent moisture loss and hair breakage. Rich antioxidant content provides natural UV and pollution protection as well as softness and shine. Features and Benefits: Ultra-rich, creamy lather provides gentle cleansing Adds body and volume while protecting hair color Replenishes optimal moisture Super-concentrated healing actives restore healthy strength Hair is left soft, smooth and lustrous Great for all hair types Clean, Cruelty-free, Sustainable, Paraben Free, Sulfate Free Featured Ingredients: Next Generation Keratin: Very similar in structure and characteristics to the hair’s own natural keratin, it better adheres to strands, helping strengthen your hair. Abyssinian Flower Oil: Detangles strands as it improves hair manageability. Easily absorbed, it boosts shine, overall condition and promotes glossiness. Coffee Seed Oil: Absorbs easily into scalp and hair helping prevent moisture loss and hair breakage. Its antioxidant content provides natural UV and pollution protection as well as softness and shine. Acai Fruit Oil: This superfruit provides excellent moisturizing benefits, rejuvenating and hydrating scalp. Helps reduce hair breakage and split ends as it improves strength. Babassu Kernel Oil: High in Vitamin E, this fast-absorbing oil helps hair and scalp health. Soothes and protects as it addresses damage from daily environmental stressors. How to Use: Apply Keratin Healing Oil Shampoo to damp hair. Lather, rinse and repeat, if desired. When to Use: Daily to maintain luxurious hair, with incredible shine. Pro Tips: Leave Shampoo on strands for a few extra minutes for added healing care. For even more amazing results, follow with Keratin Healing Oil Lustrous Conditioner and Keratin Healing Oil Hair Treatment before blow-drying or air drying.