What It Is: L'ANZA Healing ColorCare Color-Preserving Shampoo provides maximum hair color protection. Helps remove dulling impurities while healing. Features and Benefits: Sulfate-free daily shampoo provides maximum hair color protection Removes dulling impurities while healing Extra gentle leaves hair color looking rich & vibrant Contains natural Gugo Bark for a creamy, luxurious lather Flower Shield Complex provides protection against color fade and humidity Hydrates to help detangle, making hair more manageable with smooth texture and shine Cruelty Free, Paraben Free, Sulfate Free Key Ingredients: Flower Shield Complex: Exclusive and proprietary complex mimics flowers – they don't fade in any climate. Provides the strongest defense against color fading, improving longevity, under the harshest environmental conditions. Gugo Bark: This natural ingredient, gently and deeply cleanses hair and scalp of impurities. Refreshes and purifies without removing vital oils and nutrients needed for healthy hair growth Meadowfoam Flower Seed Oil: Contains hydrating lipids & emollients to help detangle strands while targeting brittleness, dryness, dullness and frizz. Promotes smooth texture and high shine Mineral-fortified PCAs: Maintain hair's moisture and replenish minerals lost during chemical processing How to Use: Daily apply Color Preserving Shampoo evenly to wet hair. Lather and rinse thoroughly. For optimal results, follow with Healing ColorCare Color-Preserving Conditioner.