What it is: This lash lifting waterproof mascara targets every single lash for instantly longer, thicker, and more lifted lashes with no clumps Benefits: With up to 24 hour waterproof wear, this volumizing mascara pushes up lashes for an eye-opening effect and creates fully fanned out volume with no flakes. The lightweight formula doesn’t weigh on lashes so it’s comfortable all day and is the perfect mascara for sensitive eyes or contact lens wearers. In a consumer test realized on a panel of 103 women:   95% saw instant lash lift 94% saw instant volume 90% saw clump-free lashes 1. Prep lashes with Cils Booster XL Super-Enhancing Mascara Primer. Cils Booster XL leaves lashes feeling soft while allowing mascara pigment to stand out creating the intense and rich look of false-eyelashes. 2. Hold Lash Idôle mascara wand horizontally near lashes, with the curved side facing upwards. 3. Apply mascara in an upward swiping motion for the top lashes and bottom swiping motion for bottom lashes.  4. Layer if desired.  Pro tip: Easily remove Lash Idôle mascara with Bi-Facil Double Action Eye Makeup Remover. Brand Asset MGR: Add up to 3 more highlights (based on ingredient & other callouts) if applicable Volumizing  Waterproof Long-Wear   Use it with: 1. Idole Ultra-Precise Felt Tip Liquid Eyeliner 2. Cils Booster XL Super-Enhancing Mascara Primer