What It Is:  This buttery, hydrating Lip Balm is supercharged with 12% squalane, providing instant shine, buildable color, and up to 24H hydration. The lightweight, non-sticky formula improves the look of vertical lip lines and lip smoothness after 7 days*. Apply on the go anytime, anywhere: one layer for a sheer wash of color, more layers to build up intensity.  What It Does: The hydrating lip balm glides smoothly onto lips providing instant shine, and over time, helps improve skin’s moisture barrier. This glossy lip balm is made with 83% skincare ingredients, including shea butter, jojoba oil, & ceramides. Available in 14 shades designed to complement your skin tone. How To Use : Swipe this hydrating lip balm onto bare lips for instant color and shine Sheer out with your finger for a more subtle wash of color. For more pigment, apply multiple layers to build color and shine Pro-Tip: Before applying Lip Idôle Squalane-12 Butterglow™, overline or contour lips with Lip Idôle Lip Shaper for a fuller looking pout BENEFITS: Hydrating lip balm with up to 24H Hydration Lips appear 27% less dry after 7 days* Lips appear 19% smoother after 7 days* Visibly improves the look of vertical lines after 7 days*  *Based on expert grading after twice daily use