What It Is: A long-wearing and comfortable matte lipstick that delivers an opaque flush of color onto the lips. What It Does: Unlike most traditional matte lipsticks, this innovative lip color not only provides a high color payoff but keeps lips feeling moisturized and comfortable. In fact, the densely pigmented formula will leave you worry-free as the color stays true throughout the day. Plus, for a limited time,157 Obsessive Red, 388 Rose Lancôme & 507 Drama'Atic will come in a sleek color-matched mattified case. What Else You Need to Know: L'Absolu Rouge in Rose Lancôme was the 2015 Allure Best of Beauty Winner for Best Bright Lipstick. How to Use: Apply lip color using a lip brush to extend wear. For even longer wear and added definition, use Le Lipstique lip liner (sold separately) to fill in the lips. For the illusion of fuller lips, dot a bit of gloss in the center. 0.14 oz.