HI-CHEW offers a variety of exotic and traditional fruit-forward flavors, and a smooth, chewy texture unlike any other candy on the market. From the minute you unwrap your HI-CHEW to the very last bite, the aromas of true-to-life fruit flavors are yours to enjoy! With our unique double-layer, mouthwatering flavor is released as you chew for a long-lasting immensely fruity, intensely chewy experience.The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States.