What It Is: A long-lasting matte lipstick with rich pigments and unique soft-glide technology that delivers lip moisture, all-day comfort and creamy application. What Else You Need to Know: This long-lasting matte lipstick instantly delivers color impact in a single swipe. The richly pigmented lipstick glides on effortlessly and smooths the appearance of fine lines and dries down to a non-drying matte finish. Formulated with an Olive and Jojoba oil blend to hydrate and dries down to a non-drying matte finish. All shades are made with coated pigment to enhance wear and color. For control, the drop-shaped bullet carefully helps line and shape lips. Features and Benefits: Long-lasting wear All-day comfort Hydrating Matte Finish Cream to Powder Texture Water resistant Precision application Jojoba Oil: a protective barrier over dry or chapped lips to lock in moisture and leave them feeling soft and smooth Organic Olive Oil: hydrates and nourishes the lips How to Apply: For the most intense lip color, apply lipstick to clean bare lips. Start by shaping the lip with the tip of the drop-shaped bullet at the center cupid bow and fill in the remaining lip working from the center outward. For a more muted makeup look, use fill in color at the center of your lips and dab color outwards with your finger.