Elizabeth Arden Grand Entrance Mascara's glossy, long-wear and water resistant formula effortlessly coats lashes to separate, extend and intensify their appearance. The result? All-day lift and curl that won't flake, smudge or dry out. The Formula: The vitamin-rich formula locks onto lashes like a magnet for amplified volume and lift, while emollient rich olive and rice bran esters promote long, healthy looking lashes. The Brush: Three rows of alternating wedge-shaped discs and conical bristles grab every lash to extend and separate with ultra high-definition while the unique push-up tip lifts and curls for an instant false-lash effect. Key Ingredients: Lash Building Complex: A vitamin-fortified peptide complex that locks onto lashes like a magnet for volume and lift. Olive Esters: An emollient-rich extract that coats and separates individual lashes, helping to condition, treat and protect lashes for clump-and flake-free definition. Rice Bran Esters: A vitamin B complex and essential fatty acid-rich extract that helps to condition lashes for an overall healthier and plumper appearance. Carnauba Esters: A moisturizing extract that helps to support the appearance of longer lashes. Application and Uses: Cradle to Volumize: Use the curved side of the brush, cradling lashes. Start at the base and swipe in an upward motion 3 times to create volume. Flip to Lift: Rotate your brush so that it looks like an upside down U. Apply mascara to lashes in 3-5 strokes to create lift. Push Up to Lengthen: Use the straight side of the brush to apply mascara in 3 to 4 strokes to separate and lengthen. Use the brush tip to push up and define lashes. For Lower Lashes: Use the straight side of the brush at the base of the lashes and gently sweep downward. For added intensity, repeat all steps. Elizabeth Arden Grand Entrance Mascara is ophthalmologist tested and safe for use by contact wearers and those with sensitive eyes.