What It Is: Lash-lengthening mascara with 24-hour staying power. Resists flaking, smudging. Ophthalmologist tested. Safe for sensitive eyes and contact lens wearers. Allergy tested. 100% fragrance free. What It Does: Clinique's Lash Power™ Mascara is a long-wearing, lengthening mascara with 24-hour wear. Smudge-proof mascara stays put and lasts through sweat, humidity, and tears. Unique detailing brush reaches and beautifully lengthens even the tiniest lashes. This washable mascara formula removes easily with warm water, thanks to Clinique's innovative thermal technology. No makeup remover needed. How To Use: Start at lash roots, wiggling brush to lash tips. Repeat to build. For lower lashes, hold wand vertically. Clinique's innovative thermal technology helps this formula stay put for 24 hoursand makes it easy to remove with only warm water. Use fingertips to splash warm water (bath temperature is ideal) on lashes several times and press gently. Or, wet a cotton pad with warm water, press to eye, then wipe away.