Achieve maximum lash volume and fullness you can't stop bragging about with this jet-black, ultra-volumizing mascara.Anastasia Beverly Hills Lash Brag Volumizing Mascara lets you achieve maximum lash volume and fullness you can't stop bragging about. This voluminous mascara instantly creates the look of dramatic, full-bodied lashes with intense, jet-black color. The specially designed hourglass-shaped mascara wand separately coats each lash with the lush, full-pigment formula that glides on without weighing down lashes. The Anastasia Beverly Hills Lash Brag Mascara is a 2020 Allure Best of Beauty winner Brag a little: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day. Brag a lot: Apply 2 coats for extra length and thickness. Total bragging rights: Apply 3 coats for full-on extreme volume. Flexible polymers give this ultra-creamy formula a long-lasting effect and prevent clumping while conditioning agents help smooth and soften lashes. Plus, Lash Brag's unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume. Why you will love it: Instantly adds the look of dramatic volume, fullness, and thickness to any lash type Features an intense, highly pigmented jet-black color Water-resistant formula glides on effortlessly for comfortable wear that lasts all-day Specially designed brush delivers the perfect amount of product onto each lash with buildable volume and length Ultra-creamy, water-resistant mascara formula is designed to prevent clumping and doesn't dry out lashes, fade or smear Formulated without parabens, gluten, and phthalates Ophthalmologist reviewed, dermatologist tested and clinically tested Cruelty-free How to Use It: For the best mascara experience, begin by applying to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired. Pro Tips: For an extra boost, apply a lash primer prior to your Lash Brag Volumizing Mascara application. For best results, remove the mascara using an oil-based makeup remover or micellar water.