Your future brows begin with a stroke of Genius. Brow Genius® Conditioning Brow Serum blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you'll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you've always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart. Proven to strengthen hair surface by 52%* Proven to reduce breakage by 52%* Proven to improve texture by 85%* Proven to increase smoothness and softness by 85%* * In independent trials on hair cut from volunteers User Perception Claims 86% said brows no longer look sparse 88% said brows appeared fuller 95% said brows look healthier 96% saw an improvement in the appearance of their brows 95% said brow hair feels protected against breakage 93% said brow hair feels less brittle 92% saw improved brow texture 96% said brows felt smoother, softer and more conditioned 93% said their brows were easier to style 91% said brow hair is more manageable 90% said brow makeup is easier to apply 98% said brow hair feels nourished and hydrated *In a 12-week independent study of 112 women Featured Ingredients A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage. Korean Red Ginseng helps to make brow hair appear thicker. Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability. Biotin helps to coat the hair to create fuller looking strands. Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle. Why You'll Love It Safe for everyday use. Dries clear, no flakes, stiffness or stickiness. For all skin types Vegan & Cruelty-Free Recyclable packaging How To Apply Before use, cleanse skin as normal and pat skin dry. Apply directly to clean brows, focusing on sparse areas. Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows. Use short, hair-like strokes starting at the root and working in the direction of hair growth. Allow the formula one to two minutes to dry before grooming and styling your brows. Apply every day in the morning and night for a minimum of 8 weeks for optimal results. Brow Genius requires continued use to maintain benefits. Keep out of eyes. Discontinue use if irritation occurs. Pro Tips: Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.