What It Is Welcome to the future of BB Cream. Anastasia Beverly Hills introduces the first-of-its-kind BLUR BALM for super-powered, polished skinwith an effortless + radiant natural finish in an easy-to-apply solid serum. This innovative, lightweight BB (Biomimetic Balm) creamtechnology delivers hydration at every level while boosting a youthful skin appearance. Featuring flaw-diffusing light to sheer coverage,the silky texture blends and layers seamlessly for a beyond-smooth finish while 9 skincare ingredients help to rescue your complexionfrom dryness and uneven skin tone. HA+ Technology plumps fine lines and wrinkles, while Biomimetic Technology provides a blurringeffect with a second-skin feel that looks like artificial intelligence for the skin. The future of complexion has arrived. Why You'll Love It The future of skin! A hybrid formula that fuses skin care innovation and makeup. Solid serum packed with 9 skin care ingredients that target hydration, uneventone + fine lines. With HA+ Technology that plumps fine lines + wrinkles. Biomimetic Technology mimics skin's natural moisture levels while boostinghydration + helping skin retain its natural firmness. Biomimetic Lipid Complex boosts collagen and refines texture + pores. Silky texture blends and layers seamlessly for a complexion that looks naturallyeven, glowy, and beyond smooth. Sheer to light coverage allows all skin tones flexibility between 2-3 shades. Available in 16 flexible shades. Highlighted Ingredients SHEA BUTTER - Helps to soften and hydrate. JOJOBA SEED OIL - Helps to soothe and moisturize. COCONUT OIL - Helps to maintain moisture. How To Apply Directly apply to bare skin, starting in the center of the face and blendingoutwards. Blend using A30 Pro Brush or fingertips. Build coverage in desired areas. Product Pairings Magic Touch Concealer Stick Blush A30 Pro Brush Cream Bronzer