About the Book An autobiography and business guide from entrepreneur and investor Sam Zell. Book Synopsis The traits that make Sam Zell one of the worlds most successful entrepreneurs also make him one of the most surprising, enigmatic, and entertaining mavericks in American business. Self-made billionaire Sam Zell consistently sees what others dont. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere--from an arcane piece of legislation to a desert meeting in Abu Dhabi. If everyone is going left, look right, Zell often says. To him, conventional wisdom is nothing but a reference point. Year after year, deal after deal, he shuts out the noise of the crowd, gathers as much information as possible, then trusts his own instincts. He credits much of his independent thinking to his parents, who were Jewish refugees from World War II. Talk to any two people and you might get wild swings in their descriptions of Zell. A media firestorm ensued when the Tribune Company went into bankruptcy a year after he agreed to steward the enterprise. At the same time, his razor-sharp instincts are legendary on Wall Street, and he has sponsored over a dozen IPOs. Hes known as the Grave Dancer for his strategy of targeting troubled assets, yet hes created thousands of jobs. Within his own organization, he has an inordinate number of employees at every level who are fiercely loyal and have worked for him for decades. Zells got a big personality; he is often contrarian, blunt, and irreverent, and always curious and hardworking. This is the guy who started wearing jeans to work in the 1960s, when offices were a sea of gray suits. Hes the guy who told The Wall Street Journal in 1985, If it aint fun, we dont do it. He rides motorcycles with his friends, the Zells Angels, around the world and he keeps ducks on the deck outside his office. As he writes: I simply dont buy into many of the made-up rules of social convention. The bottom line is: If youre really good at what you do, you have the freedom to be who you really are. Am I Being Too Subtle? --a reference to Zells favorite way to underscore a point--takes readers on a ride across his business terrain, sharing with honesty and humor stories of the times he got it right, when he didnt, and most important, what he learned in the process. This is an indispensable guide for the next generation of disrupters, entrepreneurs, and investors. Review Quotes The notoriously blunt businessman shares the ups and downs of his career and the lessons hes learned in business--with just a little profanity--in a new book, Am I Being Too Subtle? -- The Wall Street Journal Here we have the real Sam Zell: one of our nations most interesting, provocative, and successful practitioners of business and life. Hes a wise man who hates fuzzy thinking. He is a biker, wearer of leathers and jeans and boots and his signature quirky beard. He points his skis straight downhill. You know, all the usual things that the few really smart (but not too smart for their own good) business people do. --Steve Roth, chairman and CEO of Vornado Realty Trust A highly readable and revealingly personal book filled with unique insights and unvarnished straight talk about business, people--their quirks and potentials--and about life itself. -- The Huffington Post About the Author Sam Zell is the chairman of Equity Group Investments, the private investment firm he founded in 1968, and the chairman of five NYSE companies. He is an entrepreneur and investor who is active in a diverse range of industries, such as energy, manufacturing, logistics, healthcare, and communications, and of course real estate. He lives in Chicago with his wife, Helen.