Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudgeits the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye. Shades: Blackest Black (010) Black Brown (020) Black (030) Waterproof Black (040) Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers. Gently press the mascara wand into the base of your lashes, then sweep up and through the tips. Add additional coats as desired to build your look.